Hubspot is a great tool for sending emails, managing sales, and scheduling social media. But that’s not why thousands of companies around the world love it.
The one marketing workflow that changed my life and five others that might change yours.
Oftentimes when I try to discuss Workflows with marketers they freak out, quickly change the subject or ignore me completely. Why?
NPS: What do people really think of you and how to get them to be honest
NP who?
Six years ago, if you asked me what NPS was, I would’ve said it’s that small town rugby tournament we have once a year (that’s actually NPC and is now known as the Mitre 10 Cup).
What is NPS and why should I care?
Measuring your performance is tricky. Many companies worldwide consistently find it hard to measure people’s perceptions of them, but also find a scale on which people can rate them accurately. Great examples of where this has failed, includes...
Why Lead Flows are the marketing quick win you’re missing out on
If anyone here has been on Neil Patel’s website, you’ll know you didn’t end up in the place you started. There’s a good chance you were lured in by one of his many engaging call outs and before you know it, you’re watching a 30-minute webinar on...
Why Email Automation is a goldmine for your Marketing
When Garyvee started doing email marketing in 1997 for the family wine business, he was achieving 80% open rates and his results were off the charts. It’s likely that this seems almost foreign to you, because as many businesses know, email...
The artisan peanut butter you never knew you needed - The Fix & Fogg story
When I think of windy Wellington, my mind is immediately drawn to funky op shops, hipster cafe's and out there art galleries. Unsurprisingly, a boutique, handcrafted peanut butter business, tucked away into a little cobbled corner of Eva Street,...
Making waves in Hollywood – The Parrot Analytics story
Life has progressed a lot since the days when the only source of media entertainment was from television screens or movie theatres. The internet has changed everything. For TV producers, in light of the development of platforms such as Netflix,...
Lock your phone, unlock free data – meet Postr, the Wellington start-up revolutionising advertising
Businesses these day spend ridiculous amounts of money on advertising to audiences who just aren't interested and will more often than not, press skip, press the |X| button, report spam, unsubscribe or just keep scrolling. In reality, spam emails...
Dicing up the home-delivery food kit market - The WOOP story
I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted. It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it...