If anyone here has been on Neil Patel’s website, you’ll know you didn’t end up in the place you started. There’s a good chance you were lured in by one of his many engaging call outs and before you know it, you’re watching a 30-minute webinar on...
Why Email Automation is a goldmine for your Marketing
When Garyvee started doing email marketing in 1997 for the family wine business, he was achieving 80% open rates and his results were off the charts. It’s likely that this seems almost foreign to you, because as many businesses know, email...
The artisan peanut butter you never knew you needed - The Fix & Fogg story
When I think of windy Wellington, my mind is immediately drawn to funky op shops, hipster cafe's and out there art galleries. Unsurprisingly, a boutique, handcrafted peanut butter business, tucked away into a little cobbled corner of Eva Street,...
Lock your phone, unlock free data – meet Postr, the Wellington start-up revolutionising advertising
Businesses these day spend ridiculous amounts of money on advertising to audiences who just aren't interested and will more often than not, press skip, press the |X| button, report spam, unsubscribe or just keep scrolling. In reality, spam emails...
Dicing up the home-delivery food kit market - The WOOP story
I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted. It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it...
The NZ business working to prevent 6000 injuries per year with Virtual reality
How can you train a new doctor, straight out of med school, how to carry out a high-pressure surgery without the risk that comes with letting them loose on someone's aunty Nancy? How can you train an engineer, fresh on the job, how to operate...
One sports game, your choice of commentator - the Spalk story
If you are a New Zealander, sports fan or not, chances are you’ve got a few laughs out of slipping “Boomfa” or “Me oh my I have enjoyed that yes boy” into an Instagram caption or general sentence. While personally not the biggest of sports fans,...
No Line, No checkouts - How an Auckland based Artificial intelligence company is revolutionising the future of retail
Artificial Intelligence. Words that are becoming increasingly common to hear, yet 10 years ago, was a virtually unknown concept. It is something I frequently read about in the news and Facebook articles in conjunction with people like Elon Musk...
Capturing the Untouchable Market - The Niesh Story
Last week I made the choice between topping up my HOP card or buying bread for my morning toast.
That's a serious reality for almost all the students in tertiary education, and choices have to be made about your diet, your clothing, your...
The energy company helping you to save money: The Flick Electric Co Story
The month of May was beginning, and with it the NZ Comedy Festival! Finally some world class, live entertainment every night of the week to choose from. What caught my eye initially wasn't the lineup of New Zealand’s greatest comedians, but the...