Resources for businesses

When I first started with Inbound, I knew nothing about SEO. I always assumed google was just smart enough to show me businesses in its rankings that were good by its own intuition. Learning the intricate art of SEO was a shock to me, but 3 years down the track, it suffices to say there are actually some pretty simple things you can do on your website that are going to give you a solid boosting up the rankings, to where people are clicking. 

In today's media-dominated environment, just about everyone is trying to do whatever they can to garner a profit. This is especially true in the internet realm where SEO dominates virtually everything related to search engines. So should we keep up with SEO news?

If you're in Auckland then this means search engine optimisation is a different ballgame. SEO Auckland is much more competitive than anywhere else in New Zealand and you'll find a lot of the terms that fellow Kiwis are searching end with either 'NZ' or 'Auckland'.

If anyone here has been on Neil Patel’s website, you’ll know you didn’t end up in the place you started. There’s a good chance you were lured in by one of his many engaging call outs and before you know it, you’re watching a 30-minute webinar on advanced SEO tactics. What you got hooked by, was a CTA (or a Call-to-Action). But there’s a new kid on the block that’s grabbing your attention, and he’s more intuitive, more creative than his predecessor. He’s known as the Lead Flow.

When Garyvee started doing email marketing in 1997 for the family wine business, he was achieving 80% open rates and his results were off the charts. It’s likely that this seems almost foreign to you, because as many businesses know, email marketing doesn’t have the same results as it did 21 years ago, but in the right position, it can still excel.

HubSpot. What a journey. You’re either reading this because you’re curious about HubSpot or you’ve already signed up or because you're still investigating what is the best option on the market for you. HubSpot is an EPIC tool but only if used to its full potential and is very expensive, so we’re to help you get the most out of it.

NP who? Six years ago, if you asked me what NPS was, I would’ve said it’s that small-town rugby tournament we have once a year (that’s actually NPC and is now known as the Mitre 10 Cup). In fact, it's one of the most accurate and effective ways to measure your client's approval of you.

Let me tell you what a workflow is, it’s just an automation, it takes what was hard before (“work”) and makes it easier (“flow”). A trigger event activates a particular action (or actions) to take place, for example if “Country = New Zealand’, send message “Kia Ora”.

Marketing is a game of understanding your consumer better than you understand your own family. It’s about being one step ahead of their mind, so by the time they’ve caught up, you’ve already predicted their next 3 moves.

In case you didn’t notice, we’re a dog-friendly office, but they’re not really dogs, they’re more like salespeople. You see, every time someone new knocks on the door, tries to sneak in quietly or walks in assertively, Cas and Archer are there in a heartbeat to greet them with a hearty bark, followed by a friendly lick or cuddle.

I'm a sucker for a good website that ticks all the boxes of user experience, personality, ease of use and appealing visuals. If you can make your website so enjoyable that even my judgmental ass wants to come back and look again, you're doing something right. I'm constantly showing my colleagues these sites and being distracting so I decided I'd spare them for once and show you these sites, and why I think they're so damn good.

Foreword: This guide is long. But it's going to be something that will change your business's future. Doing SEO for over 12 years now I've come to learn two main things: 1) Most companies can and should be doing 50% of SEO themselves 2) Most SEO agencies copy what they see in America. This is very ineffective for New Zealand and leads to most SEO work leading to little or no results.

SEO is a word that is thrown around a lot online these days. SEO, or search engine optimisation, is the process of setting up your site to make it as easy as possible for users and search engines to understand what your site is about and to appropriately categorise it, direct users to it, and list it properly in search results.

Digital marketing services will be a smart buy if you're an eCommerce entrepreneur who is based in New Zealand. When you outsource the task of digital marketing to an experienced team of experts, your company will get more exposure and buzz online.

Hubspot is a great tool for sending emails, managing sales, and scheduling social media. But that’s not why thousands of companies around the world love it.