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Liam Bates 07/01/2019
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The full list of 25 apps HubSpot provides to generate more visitors, leads, and sales

 HubSpot. What a journey. You’re either reading this because you’re curious about HubSpot or you’ve already signed up. HubSpot is an EPIC tool but only if used to its full potential. HubSpot is very expensive, so we’re to help you get the most...

Liam Bates 07/01/2019
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Why Lead Flows are the marketing quick win you’re missing out on

If anyone here has been on Neil Patel’s website, you’ll know you didn’t end up in the place you started. There’s a good chance you were lured in by one of his many engaging call outs and before you know it, you’re watching a 30-minute webinar on...

Liam Bates 07/01/2019
The results of email automation

Why Email Automation is a goldmine for your Marketing

When Garyvee started doing email marketing in 1997 for the family wine business, he was achieving 80% open rates and his results were off the charts. It’s likely that this seems almost foreign to you, because as many businesses know, email...

Natalie Petersen 16/03/2018
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The artisan peanut butter you never knew you needed - The Fix & Fogg story

When I think of windy Wellington, my mind is immediately drawn to funky op shops, hipster cafe's and out there art galleries. Unsurprisingly, a boutique, handcrafted peanut butter business, tucked away into a little cobbled corner of Eva Street,...

Natalie Petersen 16/03/2018
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Eyes on the road, and on the future - the REYEDR story

I am a self-confessed, pitiful moped owner. In my one and a half years of owning a speedy red scooter,  the extent of its journeying has been to university each day (one left turn and 3km of straight road away from home) or to my nearest...

Natalie Petersen 16/03/2018
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Making waves in Hollywood – The Parrot Analytics story

Life has progressed a lot since the days when the only source of media entertainment was from television screens or movie theatres. The internet has changed everything. For TV producers, in light of the development of platforms such as Netflix,...

Natalie Petersen 16/03/2018
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Lock your phone, unlock free data – meet Postr, the Wellington start-up revolutionising advertising

Businesses these day spend ridiculous amounts of money on advertising to audiences who just aren't interested and will more often than not, press skip, press the |X| button, report spam, unsubscribe or just keep scrolling. In reality, spam emails...

Natalie Petersen 16/03/2018
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Dicing up the home-delivery food kit market - The WOOP story

I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted.  It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it...

Natalie Petersen 31/01/2018
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Clean with a conscience - The ecostore story

As someone who has never been particularly conscientious about the environment - a self-confessed shameful New Zealander, I received a politely rude awakening in the form of my die-hard greeny, slightly hippy, social warrior flatmate. All of a...

Natalie Petersen 26/01/2018
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NZ start-up working with US Army to grow skin

Despite having absolutely no personal knowledge of biology or technology, let alone biotechnology - when I stumbled across Upside Biotechnologies, a company offering regenerative medicine solutions for severe burn patients, I knew that I was on...