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The Best Resources To Help Grow Kiwi Businesses

The artisan peanut butter you never knew you needed - The Fix & Fogg story

Posted by Natalie Petersen on Mar 16, 2018 1:12:01 PM

When I think of windy Wellington, my mind is immediately drawn to funky op shops, hipster cafe's and out there art galleries. Unsurprisingly, a boutique, handcrafted peanut butter business, tucked away into a little cobbled corner of Eva Street, fits in seamlessly.

Where most people think of peanut butter as simply a spread that goes really well with jam on a slice of bread, Fix & Fogg have transformed it into something to be experimented with and enjoyed as a spread in its own right. With an array of flavours from dark chocolate, honey, smoke and fire to the newest fruit toast, Fix & Fogg have truly made peanut butter making into an art form. 

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Making waves in Hollywood – The Parrot Analytics story

Posted by Natalie Petersen on Mar 16, 2018 12:58:06 PM

Life has progressed a lot since the days when the only source of media entertainment was from television screens or movie theatres. The internet has changed everything. For TV producers, in light of the development of platforms such as Netflix, Hulu, and every other online streaming site, legal or illegal, how do you find out how popular your show is, and who your audience is?

When I stream ‘Scandal’ every week from my flat in Auckland, am I registered in their ratings or am I piled together with everyone watching Scandal (legally) from their televisions in America? Do people in China enjoy Game of Thrones as much as the next person? Do people in Switzerland love Korean dramas? These are the questions, and Parrot Analytics has the answers.

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Lock your phone, unlock free data – meet Postr, the Wellington start-up revolutionising advertising

Posted by Natalie Petersen on Mar 16, 2018 12:54:17 PM

Businesses these day spend ridiculous amounts of money on advertising to audiences who just aren't interested and will more often than not, press skip, press the |X| button, report spam, unsubscribe or just keep scrolling. In reality, spam emails and unwanted pop ups are more likely to convince people to not buy a product than they are to pique interest in a product or service - purely from sheer annoyance. 

What if there was a way to incentivise people to actually pay attention to advertisements? Where they could engage with adverts that they were actually interested in, in a way that didn't disrupt a video of a baby goat in pyjamas doing parkour or cause my parents to think I have a gambling/porn addiction due to pop ups from streaming movies. 

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Dicing up the home-delivery food kit market - The WOOP story

Posted by Natalie Petersen on Mar 16, 2018 12:50:05 PM

I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted.  It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it dawned on me that for the rest of my life, I was going to have to think about what I was having for dinner every night, plan out my weeks and do my own grocery shopping.

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Clean with a conscience - The ecostore story

Posted by Natalie Petersen on Jan 31, 2018 1:11:58 PM

As someone who has never been particularly conscientious about the environment - a self-confessed shameful New Zealander, I received a politely rude awakening in the form of my die-hard greeny, slightly hippy, social warrior flatmate. All of a sudden, I couldn't get away with sneaking empty cans into the general rubbish bin, buying sunlight dishwashing liquid or using microbeads to exfoliate.

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NZ start-up working with US Army to grow skin

Posted by Natalie Petersen on Jan 26, 2018 12:21:56 PM

Despite having absolutely no personal knowledge of biology or technology, let alone biotechnology - when I stumbled across Upside Biotechnologies, a company offering regenerative medicine solutions for severe burn patients, I knew that I was on to something revolutionary. This amazing New Zealand start-up has managed to develop the fastest technology for growing human skin to date and can grow enough skin to cover an entire human body in just 16 days. 16 days. In just over two weeks, this company can totally change the life of a severe burn victim.  

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Pic's Peanut Butter - Our top pick

Posted by Natalie Petersen on Jan 8, 2018 11:14:47 AM

Bruce ‘Pic‘ Picot is incredibly passionate about peanut butter. So much so, he believes it should be in our emergency kits alongside bottled water, shovels and plasters - and I can't say that I disagree.

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Popularity pays - The Social Club story

Posted by Natalie Petersen on Dec 11, 2017 3:28:25 PM

 Like many girls that have come before me, I went through a phase in my pre-pubescent years of watching YouTubers of the likes of Zoella, sitting around in their rooms, making videos reviews of the truckloads of free makeup they had been sent and all the clothing they had recently purchased, and being paid to do so. Imagine being given free things every day or being paid to try on some foundation and tell people "how "pigmented it is", or that it has "amazing coverage".

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One sports game, your choice of commentator - the Spalk story

Posted by Natalie Petersen on Dec 5, 2017 4:38:46 PM

If you are a New Zealander, sports fan or not, chances are you’ve got a few laughs out of slipping “Boomfa” or “Me oh my I have enjoyed that yes boy” into an Instagram caption or general sentence. While personally not the biggest of sports fans, I do enjoy hearing the occasional Scotty ‘Sumo’ Stevenson spiel on Radio Hauraki or observing the latest Justin Marshall comment being parroted by impressionable young New Zealander’s everywhere. The key takeaway here is that while Scotty and Justin provide quality commentary, sometimes we just want to hear someone that isn’t a stereotypical white, 50-year-old male sports commentator who’s come out of a 30-year cricket career. 

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No Line, No checkouts -  How an Auckland based Artificial intelligence company is revolutionising the future of retail

Posted by Natalie Petersen on Nov 28, 2017 5:43:00 PM

Artificial Intelligence. Words that are becoming increasingly common to hear, yet 10 years ago, was a virtually unknown concept. It is something I frequently read about in the news and Facebook articles in conjunction with people like Elon Musk and Bill Gates, yet I'm guilty of having no real understanding of it. So what is this vague and mysterious "Artificial Intelligence"?

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