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Strategy & Planning

Here at Inbound, we work closely with our clients to help them understand their customers and the way they move through their buyer journey. This all starts with a thoroughly sound digital marketing strategy that aligns your goals with how you achieve your success. 

Marketing Strategy

Marketing Strategy

 Digital marketing strategy can be broken down in 10 key strategies and concepts. These concepts help our customers to identify their buyers, attract them, engage them, convert them, close them and eventually delight them, turning them into happy promoters of your business. Constructing a solid marketing strategy enables our clients to gain a competitive edge and maximise their revenue goals.


Sales Strategy

Sales Strategy

So you're now generating leads through marketing but is your sales team closing them? Does your marketing and sales team understand when a lead should be passed on? Are they aligned? We can help construct and train your sales and marketing team to close more sales, see better results from the leads you are already generating, unify your marketing and sales teams, and turn your sales team into an efficient selling machine.


Persona Development

Persona Development

Identifying the people who buy your product is one of the most crucial elements in your digital marketing and sales strategy - and Persona Development is the foundation for doing this.

Defining your buyer personas will enable you to fully understand what your customers want and why - acting as a guide for how you can adapt your content to attract and appeal to the people most likely to buy your product or service. 

 

Content Strategy

Content Strategy

Once you have identified the who, the next step is to identify the what. What questions are your potential buyers wanting answered and how will they find those answers? At Inbound, we help our customers develop content that goes directly to answering the root of their buyer personas problems and how that content can be distributed so that their potential customers can locate those answers.


Customer Journey Mapping

Customer Journey Mapping

Customer journey mapping is an essential step in the digital marketing process. It ensures that you are delivering the right content to your buyer personas at every step of their buyer journey. Irrelevant or pushy messages sent at the wrong time can turn personas cold and detriment your marketing plan. That's why at Inbound, we ensure that you are delivering the relevant information at the right time - enhancing your potential customer interactions. 


User Testing And Developoment

User Testing And Development

After identifying where your buyers are on their journey, the next step is coordinating your communications with stages in their lifecycle in a way that is relevant and engaging to them. We want to help you avoid sending volumes of un-personalized content and instead guide you towards delivering highly relevant, highly targeted automated information that will help you convert, close and delight. 

 

Media Strategy

Media Strategy

While most of our customers already engage in social media of some kind, a lot of them don't know how to effectively maximise their media strategies to increase website traffic, lead generation and revenue.  Here at Inbound, we deliver integrated strategies across all media platforms based on our customer's personalized buyer personas and where they are on their journey. We ensure that our customers are maximising their returns on investments through advertisement trialing and testing and delivering measurable results of conversion.

 

Marketing Platform Selection

Marketing Platform Selection

Choosing the right marketing platform for your business can be daunting. We help our customers match their company specific goals and requirements with the perfect digital marketing technology to suit their business - and we don't just leave you there.  Our team provides support to all our clients through the implementation process, ensuring that they get maximum utilisation from their platform. 

Let's get together, grab a coffee and throw some ideas around.

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