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Here at Inbound, we believe walking our walk and talking our talk. That's the exact reason why we also have a few more businesses on the side. These side businesses help us test out marketing strategies, apply the latest research and ultimately see what's working and what's not. 

It's like hiring a financial advisor. You wouldn't trust a financial advisor who themselves have no money, so why should you hire a marketer who can't launch a successful marketing campaign? The answer is, you shouldn't, and that's where we come in.


 

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We created Snap My Wedding when Snapchat launched its new ability which allows people to create custom Snapchat filters for themselves. This could take many forms, like a wedding, a party, a baby shower, anything you could think of! So we decided it would be awesome to launch a company that designs custom Snapchat geofilters for a certain niche - weddings.

Now since Snapchat has only released this feature in a few countries (Australia, United States, United Kingdom and Canada), we can't just focus on targeting our domestic neighbours, we have to launch this internationally - talk about a marketing and business challenge!

But we did it! We're averaging 5,000 visitors a month, and about to hit a 2% conversion rate on the site. 

CUSTOM SNAPCHAT FILTERS

The main offer we do are custom Snapchat filters for $97. We also offer template Snapchat filter designsstarting at $35 so any wedding size and budget can gain access to this awesome feature. 

 


 

What We Did.

Our work was divided into two main phases. And another one for good measure.

Phase 1:

The first was Search Engine Optimisation (SEO) and conversion optimsation.

We started by building a clean site with a focus on ranking for terms like 'Snapchat filters for weddings' and 'how to create a Snapchat filter'. 

We also did a few guest blog posts which you can see below:

 

 

Phase 2: 

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The next phase was to develop a funnel to turn this increase in traffic into paying customers.   

We created a few offers, including a 15% discount. We added a store to the page to give users the ability to instantly purchase their Snapchat geofilters.

Finally, we did a bit push into Adwords and Facebook advertising to see if we could push more Snapchat lovers who were about to get married into taking a look and turning into a customer.

 


 

Phase 3:

It's social media time. We really pushed social media, especially hashtags for 'weddings' on InstagramFacebook, Snapchat and YouTube. As you can see here is a quick video explaining what this is all about and essentially again attempting to drive more traffic to buy a Snapchat filter!