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© 2019, Inbound Marketing Limited

Opus International

Recently Acquired For $262 Million

Opus International came to us with one simple request. “Can you make us appear on Google?”

This seemed like an easy task for us until we realised they had 11 websites between Australia, New Zealand, Canada, USA, UK, Fiji and a global website on top of that.

Through an extensive case of local search engine optimisation - we created over 500 different localised business listings and backlinks in each of the countries above an attempt to cement each of their websites in their respective local market.

We increased the visibility of their New Zealand website from 7.5% to 14.9%. We did the same for every single one of their websites, massively increasing their brand awareness and amount of business derived from organic traffic which is their largest source of website traffic and potentially revenue.

“We're at the beginning of our journey with Inbound. Their attention to detail, enthusiasm and fast-results have been a joy. We're looking forward to more.” Katie Mills - Opus


Largest Insurance Provider In NZ

$1+ Billion In Revenue

The largest insurance provider in New Zealand came to us with a problem. Sitting on the front page of Google, right below their brand search result was the following.

“**** insurance f***ed me over”

Yeap... they swore.

This Google result was appearing on over 200,000 searches every single month and costing them potentially hundreds of thousands in lost revenue.

Before the client had solved the situation with their customer, the customer had left a scathing review on Reddit. When the client contacted us, the post had been live for over 3 years as they had originally attempted to solve the challenge themselves.

The top priority was to remove the Reddit post completely. After that was taken care of, our focus was to be moved towards two thing:

  • Improvements in rankings for the companies other major assets such as their social pages and increase their rankings overall.

After 6 months of hard work, we managed to completely remove the negative post and successfully completed our mission.



Zero to $1M in Annual Recurring Revenue

Authentically was an interesting project for us to work on. Their problem? They were a startup who had literally launched their website a few weeks earlier.

Because of their infancy, we decided that Adwords & Facebook ads was the best option to deliver quick wins up front while we worked on their organic presence through search engine optimisation (SEO) for the long term traffic.

With a total budget of $41,763,23, we managed to deliver a total conversion value of $236,593. This is roughly a 5.6x ROI.

And as we said before, while we were delivering a quick win with the Adwords, SEO started to kick in. With a total of 349,705 sessions, today we are now seeing over 90% of the traffic come from organic search and delivering a staggering 3x higher conversion rate than the Adwords traffic.

In 2018 we managed to deliver 199,904 users to their site with a whopping 733,293 pageviews.


On top of these we also managed


12-months working with a $5M+ Branding Agency

  • 4,778 users in 2016 to 7,547 users in 2017 (58% increase)


12-months working with an Electricity Company

  • 11,436 users in 2016 to 57,005 users in 2017 (398% increase)
  • Update: They’re now on 133,137 users in 2018.
  • 193 conversions (complete sign-ups) off a $15.93k spend
  • 193 x $500 (conservative LTV - profit only) = $96.5k (6x ROI)
  •  9.63% increase in website traffic and 9.48% decrease in bounce rate after starting SEO (measuring Jun-Dec vs the same period last year)
  • 22 form submissions within 21 days after adding newsletter subscribe form/button
  •  17.56% increase in average time on page and 4.87% decrease in bounce rate of pages after we began writing content.


Launching a New Startup’s Website

  • 1,868 users and 15,806 page views in the first 40 days


Ranking Results For A Branding Agency in 15 Days

  • 34% visibility to 44% visibility (30% increase)


Ranking Results For A Snapchat Startup in 30 Days

  • 5.5% visibility to 11% visibility (100% increase)


Ranking Results For A Law Firm in 30 Days

  • 30% visibility to 40% visibility (25% increase)


NZ Tech Startup

  • 116% increase in website traffic in 60 days
  • 68 lead flow submissions to date from B2B leads in 120 days.
  • First email campaign generated a 68.2% open rate and 25.8 % click rate (industry average is 19.81% and 2.05%: https://mailchimp.com/resources/email-marketing-benchmarks/)


Growing a local gym

  • 161 submissions within 90 days of launching ‘Free Trial’ lead flow
  • 75 contacts captured within 30 days of launching ChatBot
  • 14.35% increase in website traffic within 30 days of starting SEO and highly targeted social ads
  • Increased FB ads link click through rate from 0.70% to 4.31% within 30 days of them switching from another agency to INBOUND. With no changes to ad budget.

Find out how we did it

Working with an established IT Support & Software Development Company

Launched three inbound campaigns/flywheels within 90 days and generated a total of 4,829 visits and 41 contacts.

  • Total ad spend across all platforms was $5.4k
  • Assuming a 10% conversion rate, LTV of converted leads estimated at $199.8k


Fleet Management Company 

  • Generated 27 conversions (contact us form submission/enquiry) from $1.79k ad spend Oct-Dec.

  • LTV of each customer is roughly $4.8k


Luxury Consumer Goods Brand

  • Increased website traffic by 52% and page views by 39% within 30 days of starting SEO and generating content on the new website.


Interior Designer

  • Revised flywheel launched in 2018 generated 12,000+ sessions and 252 contacts.

  • LTV of a client is estimated to be $50k

  • 61% of session traffic driven and 66% of new contacts driven by SEO and paid social.

  • 14% increase in traffic 2018 vs 2017

  • 11% increase in page views 2018 vs 2017


Vapor Company

  • Started running Adwords in July 2018

  • 11 conversions off a $470 spend (July 2018)

  • 224 conversions off a $1.14k spend (Nov 2018)

  • 810 conversions off $7.49k spend (Jul - Dec 2018)

  • 810 x $70 AOV = $56,700 (7.6x ROI)

  • SEO contributing the highest proportion of new traffic - 74%

  • 73.63% increase in traffic between vs previous year (Jul - Dec period)

  • 165 form submissions within 30 days of launch of new lead flow

  • 442 lead flow submissions to date (exactly 60 days)

  • 37% open rate and 35% click rate for end of year wrap up email campaign (industry average for e-comm is 16.75% open and 2.32% click rate.

Find out how we did it

Premium FMCG brand

  • Increased traffic by 110%, page views by 288% and decreased bounce rate by 52% within 60 days of launching the new website.


Shopping Mall

  • 55 new contacts gathered via VIP sign up lead flow within 30 days of launch.

  • 36% increase in traffic, 78% increase in page views and 11% decrease in bounce rate (2018 vs 2017)


Premium Accommodation Provider

  • 20% increase in website traffic within 60 days of new website launching


Yoga Lifestyle Company

  • 18% increase in website traffic 2018 vs 2017

  • Over 120+ positive movements in 2018

  • Achieved 45 Keywords in the 1-10 position

  • Average rank increased by 56%


New Zealand Charity

  • Christmas volunteering campaign generated 28 volunteer sign ups with a $417 budget.

  • 190% increase in traffic to ‘stories’ (blog) section once Inbound started assisting with content production.


Ready? Get in touch!


I'm Ready For Growth


So who are we?


Award-winning agency

Winner of the HubSpot 2018 Impact Growth Story Award


We practice what we preach

We are a HubSpot Certified Agency Partner

Our Monthly Marketing Packages Include:


Marketing Strategists

Our team of digital strategists are world class with extensive expertise in growing businesses and delivering results.


Implementation Team

Our strategists, designers and developers work closely with your team in order to integrate seamless processes.


Monthly Reporting

We ensure that you’re kept up to date with monthly marketing performance reviews, delivered to you in a format that best suits you.


90-Day Execution Plans

Our 90-day execution plan for your business is constantly monitored, analysed and optimised by our team of experts to ensure optimal results.


The Power of HubSpot

Access to one of the world's most powerful marketing & sales tools: HubSpot. We'll get you started on their free product, and you'll immediately notice the difference.


Professional Consulting

We'll be available for consulting on a monthly basis regarding your HubSpot portal and website results. With us, you'll learn WHY it's important to be Data-Driven.

Excited? Ready to get started?

I'm Ready For Growth

They're saying

Some nice things

``We wanted to drive more customers to our website and INBOUND provided a clear path to achieve our goal of one online customer request per day. At each stage, we received comprehensive updates on the progress and a HUGE library of resources. I feel like I'm an expert now too! Still early days but the leads are noticeably increasing. Thanks team!``

— Busy Body