Inbound Marketing
Inbound marketing is all about acting like a magnet: draw people in towards you by creating unquestionable and irresistible value. We work to attract more customers to your website and convert them into high quality leads for your sales team to close. Following the inbound methodology under Hubspot’s framework, the average return on investment produced after a year of work is 4.1x more visitors and 3x more leads, per month. We think that is well worth trying out.
Content Generation
A successful marketing automation program is reliant on good content. Your content is what your personas use to answer their questions and ultimately find you and your product or service. At Inbound, we have experience working with our clients to create relevant, engaging content from infographics to blog posts that will attract the right kind of traffic to your website.
Customer Journey Mapping
Customer journey mapping is an essential step in the digital marketing process. It ensures that you are delivering the right content to your buyer personas at every step of their buyer journey. Irrelevant or pushy messages sent at the wrong time can turn personas cold and detriment your marketing plan. That's why at Inbound, we ensure that you are delivering the relevant information at the right time - enhancing your potential customer interactions.
Marketing Platform Selection
Choosing the right marketing platform for your business can be daunting. We help our customers match their company specific goals and requirements with the perfect digital marketing technology to suit their business - and we don't just leave you there. Our team provides support to all our clients through the implementation process, ensuring that they get maximum utilisation from their platform.
HubSpot Automation
HubSpot is our go-to tool for marketing automation. If you are interested in using their platform or are already on their platform and need a hand getting the most from the platform then get in touch. We're a certified HubSpot Partner and we personally use the platform ourselves to generate some amazing results.
