Then we went out and started to bring together all their online assets. This means getting others to link to them who are talking about them, cross linking all their social media accounts and their two websites.
One big lesson we learnt was a click-through page had a massive negative impact on conversion rates - we saw an instant 50% drop-off from traffic who lost interest because of this! Removing this instantly improved the click through rate onto subsequent pages by 30%.
Ultimately these two founders are awesome and have been one of my favourite clients to work with! They're definitely going places so we recommend scooping up as many clothes as possible, wearing them now and then preserving them like art!