Inbound Marketing Blog | Inbound

The Benefits of Yoast SEO

Written by Steven Male | Nov 8, 2016 10:27:19 PM

The advent of the internet has provided some new ways for people to communicate. Yet the amount of information grew far beyond what a single person could keep track. What resulted was the rise of search engines. With the increase of search engines, people needed to figure out how they could ensure their content is accessible. The result of these efforts is the growing field of Search Engine Optimisation or SEO.

SEO has become an indispensable tool in modern writing and marketing efforts. Some might even argue that SEO has changed the way that human beings communicate, structuring our language not only for the human users who will be reading content but also for the spiders and robots crawling the web and categorising web pages.

While this has brought some astounding insights into the way that humans communicate using the written word, it has also lead to the employment of some less than ethical practices, also known as black hat SEO.

With all these advancements, what is the aspiring blogger to do when attempting to move their page up the rankings?!

The answer for many is the famous product, Yoast SEO. Yoast SEO is a plugin that operates on hosting services like Wordpress. Yoast offers users and writers many tools to help ensure that the content of their blog ranks as high as possible on internet search engines. There are two main metrics that Yoast SEO evaluates. Each one has several sub-metrics that contribute to a piece of writing's evaluation. The two primary ways that Yoast SEO analyses content is through SEO and Readability. 



Yoast SEO evaluates the SEO of a piece of writing in helpful and innovative ways. First, keyword tracking. Upon entering a focus keyword, Yoast will assess if you have used the keyword before, and then use that keyword to assess your article. For example, Yoast will help make sure you get the most bang for your keyword buck by checking to see that the focus keyword is in the link url for the piece, it will check the slug and snippet for the keyword, let you know if it is in the first paragraph or not, how often it appears in subtitles, as well as its density compared to the rest of the text. 

By combining basic SEO practices with more complicated standards of measurement Yoast enables both new and experienced writers and SEO gurus to quickly analyse their SEO performance and ensure a piece of writing will have the greatest impact before it's even published. Additionally, Yoast SEO facilitates non-keyword SEO characteristics. One example is checking for stop words in important places. Stop words are words like and, or, else, etc. that a spider or robot crawling a page would frown upon should they be found.



SEO is not all about spiders and robots, though. Yoast also provides a host of readability metrics to check how friendly your content will be to human users. Yoast makes sure that you do not have too many long sentences. It also checks the size of paragraphs, so your users do not encounter the dreaded wall of text. 

The abilities of Yoast SEO's readability tools are not limited to the size of things, though. The tool also offers the capacity to check for the number of sentences that are written in the passive voice. This style of writing can be cumbersome to read, and so Yoast gives writers the chance to check it before they post. Additionally, Yoast SEO looks for sentences containing transition words. These words make it easier to follow the flow of a text, and will use this to help rate how simple a piece of writing is. 

There are many SEO tools available on the internet. But hundreds of thousands of people agree that Yoast SEO is the best one for them.

With its wide array of tools to enhance the experience of reading your article for both robots and human users; Yoast SEO offers an all in one package that cannot be beaten.