Inbound Marketing Blog | Inbound

What On Earth is Digital Marketing?

Written by Liam Bates | Aug 1, 2017 12:19:22 AM

Not so long ago, businesses relied on the word of mouth, fliers, and track records to drive sales. Then the internet revolution began, and now few businesses do not have an online presence. With the online shift, the need for digital-based forms of marketing grew, and it somewhat gave rise to digital marketing.


So, what is digital marketing and does your business need it?


Taking Marketing Online


In the simplest terms, every form of online advertising efforts including the use of other electronic media refers to digital marketing.


The internet often gets synonymously associated with digital marketing, but other channels fall under the umbrella of digital or electronic marketing as well. Radio channels, text messaging and mobile instant messaging, electronic billboards, podcasts, digital television, and mobile apps marketing all fall under the digital marketing umbrella.


Why Digital Marketing?


Looking at all the channels employed to disseminate digital advertising, they all have one thing in common. They are accessible from virtually any location, at any time, and how the end user chooses to access it.


The other important aspect of digital marketing is that it incorporates an element of entertainment. Audiences should care enough to absorb the target message you want them to convert into your consumers. Digital media also provides a quick and easy social interaction and shopping channel.


Digital marketing also exposes consumers to what everyone has to say about a brand and its products. It isn't only about what the business wants the customer to know, but information from the media, friends, relatives, and past consumers is all accessible through digital forms of marketing.


Advertisements disseminated through digital media also feature structuring, relevancy, and often get tailored to suit the preferences and needs of individual consumers.


The Difference Between Digital and Traditional Marketing


What is the main difference between traditional marketing and online marketing you might ask?


The difference primarily lies in the ability to analyze, in real time, the effectiveness of digital marketing campaigns. What it means is that digital marketing channels enable you to structure and tweak advertising efforts to suit your specific needs.


The focus of digital marketing also lies in establishing a suitable connection in the right place between businesses and their clientele. Essentially, it means taking the business and its products to where consumers already spend a considerable amount of time.


Often, the results of digital marketing are significantly felt faster compared to the effects of offline marketing. The ability to measure a business's particular Return On Investment (ROI) with digital marketing makes it easier to restructure and enhance marketing efforts.


Effective Digital Marketing Trends


The digital marketing trends in New Zealand, and everywhere else for that matter, focus on employing a given set of tactics. Having a clear and defined digital marketing plan helps a business progress through several steps of attracting and retaining online-based consumers.


The online marketing tactics include Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Native Advertizing, Inbound Marketing, Pay-Per-Click (PPC), Email Marketing, Online PR, Video Marketing, and Marketing Automation.


In the online atmosphere, a business has its website, blog posts, social media channels, and eBooks, brochures, and lookbooks as some of its assets. These assets need optimization to rank higher on search engines. Getting high search engine rankings means that a business's online assets become more accessible to targeted internet users.


An online business utilizes its blog, website, and social media channels to create brand awareness and promotion. The efforts collectively help with traffic growth, conversations, and lead generation.


The Challenges Of Digital Marketing


When a NewZeland based business gets online, they soon figure out that they might have bitten more than they can chew. The online environment continually keeps on getting competitive for businesses, and also, there is a problem of the proliferation of electronic channels.


Consumers use various digital channels on a daily basis, and it often gets difficult for a business to decide which channel they should focus their marketing efforts. Also, consumers interact with each electronic device differently, and it gets even more complicated to structure marketing efforts to cater to their specific digital needs.


Digital channels provide relatively cheaper modes of advertising compared to traditional media. With the influx of marketing efforts extended by various businesses online, it is harder to capture the attention of consumers.


The data trail left behind by customers makes it difficult to assess and deduce information that can help businesses with conversions. Likewise, an online business exposes itself to public critique. The online environment can be harsh on companies, and it never forgets.


Embrace Digital Marketing


Probably, you have gotten an answer to the question about what is digital marketing. Effective digital marketing involves having a well thought out plan in place and employing the right tactics to draw in clients and achieve conversions. Rome did not get built in one day, and digital marketing just like traditional advertising needs time to work efficiently.

Thankfully, we know digital marketing. And if you need anything from a complete revamp to a friendly consultation, get in touch!