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The Best Resources To Help Grow Kiwi Businesses

The artisan peanut butter you never knew you needed - The Fix & Fogg story

Posted by Natalie Petersen on Mar 16, 2018 1:12:01 PM

When I think of windy Wellington, my mind is immediately drawn to funky op shops, hipster cafe's and out there art galleries. Unsurprisingly, a boutique, handcrafted peanut butter business, tucked away into a little cobbled corner of Eva Street, fits in seamlessly.

Where most people think of peanut butter as simply a spread that goes really well with jam on a slice of bread, Fix & Fogg have transformed it into something to be experimented with and enjoyed as a spread in its own right. With an array of flavours from dark chocolate, honey, smoke and fire to the newest fruit toast, Fix & Fogg have truly made peanut butter making into an art form. 

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Lock your phone, unlock free data – meet Postr, the Wellington start-up revolutionising advertising

Posted by Natalie Petersen on Mar 16, 2018 12:54:17 PM

Businesses these day spend ridiculous amounts of money on advertising to audiences who just aren't interested and will more often than not, press skip, press the |X| button, report spam, unsubscribe or just keep scrolling. In reality, spam emails and unwanted pop ups are more likely to convince people to not buy a product than they are to pique interest in a product or service - purely from sheer annoyance. 

What if there was a way to incentivise people to actually pay attention to advertisements? Where they could engage with adverts that they were actually interested in, in a way that didn't disrupt a video of a baby goat in pyjamas doing parkour or cause my parents to think I have a gambling/porn addiction due to pop ups from streaming movies. 

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NZ start-up working with US Army to grow skin

Posted by Natalie Petersen on Jan 26, 2018 12:21:56 PM

Despite having absolutely no personal knowledge of biology or technology, let alone biotechnology - when I stumbled across Upside Biotechnologies, a company offering regenerative medicine solutions for severe burn patients, I knew that I was on to something revolutionary. This amazing New Zealand start-up has managed to develop the fastest technology for growing human skin to date and can grow enough skin to cover an entire human body in just 16 days. 16 days. In just over two weeks, this company can totally change the life of a severe burn victim.  

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The NZ business working to prevent 6000 injuries per year with Virtual reality

Posted by Natalie Petersen on Jan 19, 2018 9:58:03 AM

How can you train a new doctor, straight out of med school, how to carry out a high-pressure surgery without the risk that comes with letting them loose on someone's aunty Nancy? How can you train an engineer, fresh on the job, how to operate heavy machinery for building megastructures or how to carry out processes on an oil rig without directly placing them in the situation and hoping they don't cock it up.  A lot of these hazardous, high-pressure situations can't be accurately simulated and the only way employees can accurately learn is through trial and error, putting themselves and others at risk. New Zealand has over 6000 work related injuries every year - generally due to poor or insufficient training. I had the opportunity to have a chat to Henry Lane, managing director of Corvecto, the company providing the solution - virtual reality training. 

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Popularity pays - The Social Club story

Posted by Natalie Petersen on Dec 11, 2017 3:28:25 PM

 Like many girls that have come before me, I went through a phase in my pre-pubescent years of watching YouTubers of the likes of Zoella, sitting around in their rooms, making videos reviews of the truckloads of free makeup they had been sent and all the clothing they had recently purchased, and being paid to do so. Imagine being given free things every day or being paid to try on some foundation and tell people "how "pigmented it is", or that it has "amazing coverage".

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