Life has progressed a lot since the days when the only source of media entertainment was from television screens or movie theatres. The internet has changed everything. For TV producers, in light of the development of platforms such as Netflix, Hulu, and every other online streaming site, legal or illegal, how do you find out how popular your show is, and who your audience is?
When I stream ‘Scandal’ every week from my flat in Auckland, am I registered in their ratings or am I piled together with everyone watching Scandal (legally) from their televisions in America? Do people in China enjoy Game of Thrones as much as the next person? Do people in Switzerland love Korean dramas? These are the questions, and Parrot Analytics has the answers.