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The Best Resources To Help Grow Kiwi Businesses

Making waves in Hollywood – The Parrot Analytics story

Posted by Natalie Petersen on Mar 16, 2018 12:58:06 PM

Life has progressed a lot since the days when the only source of media entertainment was from television screens or movie theatres. The internet has changed everything. For TV producers, in light of the development of platforms such as Netflix, Hulu, and every other online streaming site, legal or illegal, how do you find out how popular your show is, and who your audience is?

When I stream ‘Scandal’ every week from my flat in Auckland, am I registered in their ratings or am I piled together with everyone watching Scandal (legally) from their televisions in America? Do people in China enjoy Game of Thrones as much as the next person? Do people in Switzerland love Korean dramas? These are the questions, and Parrot Analytics has the answers.

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Dicing up the home-delivery food kit market - The WOOP story

Posted by Natalie Petersen on Mar 16, 2018 12:50:05 PM

I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted.  It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it dawned on me that for the rest of my life, I was going to have to think about what I was having for dinner every night, plan out my weeks and do my own grocery shopping.

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The NZ business working to prevent 6000 injuries per year with Virtual reality

Posted by Natalie Petersen on Jan 19, 2018 9:58:03 AM

How can you train a new doctor, straight out of med school, how to carry out a high-pressure surgery without the risk that comes with letting them loose on someone's aunty Nancy? How can you train an engineer, fresh on the job, how to operate heavy machinery for building megastructures or how to carry out processes on an oil rig without directly placing them in the situation and hoping they don't cock it up.  A lot of these hazardous, high-pressure situations can't be accurately simulated and the only way employees can accurately learn is through trial and error, putting themselves and others at risk. New Zealand has over 6000 work related injuries every year - generally due to poor or insufficient training. I had the opportunity to have a chat to Henry Lane, managing director of Corvecto, the company providing the solution - virtual reality training. 

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Popularity pays - The Social Club story

Posted by Natalie Petersen on Dec 11, 2017 3:28:25 PM

 Like many girls that have come before me, I went through a phase in my pre-pubescent years of watching YouTubers of the likes of Zoella, sitting around in their rooms, making videos reviews of the truckloads of free makeup they had been sent and all the clothing they had recently purchased, and being paid to do so. Imagine being given free things every day or being paid to try on some foundation and tell people "how "pigmented it is", or that it has "amazing coverage".

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One sports game, your choice of commentator - the Spalk story

Posted by Natalie Petersen on Dec 5, 2017 4:38:46 PM

If you are a New Zealander, sports fan or not, chances are you’ve got a few laughs out of slipping “Boomfa” or “Me oh my I have enjoyed that yes boy” into an Instagram caption or general sentence. While personally not the biggest of sports fans, I do enjoy hearing the occasional Scotty ‘Sumo’ Stevenson spiel on Radio Hauraki or observing the latest Justin Marshall comment being parroted by impressionable young New Zealander’s everywhere. The key takeaway here is that while Scotty and Justin provide quality commentary, sometimes we just want to hear someone that isn’t a stereotypical white, 50-year-old male sports commentator who’s come out of a 30-year cricket career. 

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No Line, No checkouts -  How an Auckland based Artificial intelligence company is revolutionising the future of retail

Posted by Natalie Petersen on Nov 28, 2017 5:43:00 PM

Artificial Intelligence. Words that are becoming increasingly common to hear, yet 10 years ago, was a virtually unknown concept. It is something I frequently read about in the news and Facebook articles in conjunction with people like Elon Musk and Bill Gates, yet I'm guilty of having no real understanding of it. So what is this vague and mysterious "Artificial Intelligence"?

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The Friendly Wolves of New Zealand Investment - The Sharesies story

Posted by Liam Bates on Nov 28, 2017 5:18:39 PM

When you hear of investing the majority of us just envisage Leonardo DiCaprio screaming his way around an office with a bunch of raucous ex-jocks swearing at potential clients down phones and raking in millions per day. In reality, investment is a much more calm and controlled reality but its still a foreign world to almost everyone in New Zealand who hasn’t been brought up with an extensive financial background. The founders of Sharesies, Brooke, Leighton and Sonya, were clever enough to see a huge gap in the market, and with their shared financial expertise and overall business knowledge they created the incredible platform we are discussing today. Sharesies is already developing a huge following and they have filled a niche that really promotes innovation, education and dedication.

 

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Capturing the Untouchable Market - The Niesh Story

Posted by Liam Bates on Nov 28, 2017 5:17:49 PM

 Last week I made the choice between topping up my HOP card or buying bread for my morning toast.

 That's a serious reality for almost all the students in tertiary education, and choices have to be made about your diet, your clothing, your transport and multiple other areas all because the costs of living are much higher than what's possible to earn. 

Niesh was founded on this struggle.

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The energy company helping you to save money: The Flick Electric Co Story

Posted by Brigitte Hicks on Nov 28, 2017 5:16:56 PM

 The month of May was beginning, and with it the NZ Comedy Festival! Finally some world class, live entertainment every night of the week to choose from. What caught my eye initially wasn't the lineup of New Zealand’s greatest comedians, but the sponsor… Flick Electric. Who and what was that? An electricity company? The major sponsor of a comedy festival? Now that's a bit different.

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Saving Birds in the palm of your hand - The Squawk Squad Story

Posted by Liam Bates on Nov 28, 2017 5:15:44 PM

When you think of conservation most people envisage bearded dudes in Swandri's and ruthless ladies rocking gumboots, trekking through the wilderness and living off beef jerky. The reality is this image has become outdated yet it hasn't stopped it from sticking with the culture and damaged people's perception of the good these people are really doing. With everything else in the world shifting to the social scene, it was about time conservation did the same and the incredible team at Squawk Squad have done that with a twist, they're giving the results to the palm of your hand. Its amazing to think that we could order a taxi with a click but not make an effort to save our native birds, but now its possible and it is poised to take off (no pun intended). We just had to have a chat with these incredible bird philanthropists and discuss their mission, motives and tips and tricks for the trade.

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