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© 2018, Inbound Marketing Limited
Liam Bates 07/01/2019
The results of email automation

Why Email Automation is a goldmine for your Marketing

When Garyvee started doing email marketing in 1997 for the family wine business, he was achieving 80% open rates and his results were off the charts. It’s likely that this seems almost foreign to you, because as many businesses know, email...

Natalie Petersen 16/03/2018
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Dicing up the home-delivery food kit market - The WOOP story

I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted.  It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it...

Natalie Petersen 19/01/2018
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The NZ business working to prevent 6000 injuries per year with Virtual reality

How can you train a new doctor, straight out of med school, how to carry out a high-pressure surgery without the risk that comes with letting them loose on someone's aunty Nancy? How can you train an engineer, fresh on the job, how to operate...

Natalie Petersen 05/12/2017

One sports game, your choice of commentator - the Spalk story

If you are a New Zealander, sports fan or not, chances are you’ve got a few laughs out of slipping “Boomfa” or “Me oh my I have enjoyed that yes boy” into an Instagram caption or general sentence. While personally not the biggest of sports fans,...

Natalie Petersen 28/11/2017

No Line, No checkouts -  How an Auckland based Artificial intelligence company is revolutionising the future of retail

Artificial Intelligence. Words that are becoming increasingly common to hear, yet 10 years ago, was a virtually unknown concept. It is something I frequently read about in the news and Facebook articles in conjunction with people like Elon Musk...

Liam Bates 28/11/2017
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The Friendly Wolves of New Zealand Investment - The Sharesies story

When you hear of investing the majority of us just envisage Leonardo DiCaprio screaming his way around an office with a bunch of raucous ex-jocks swearing at potential clients down phones and raking in millions per day. In reality, investment is...

Liam Bates 28/11/2017

Saving Birds in the palm of your hand - The Squawk Squad Story

When you think of conservation most people envisage bearded dudes in Swandri's and ruthless ladies rocking gumboots, trekking through the wilderness and living off beef jerky. The reality is this image has become outdated yet it hasn't stopped it...

Steven Male 01/06/2016

Start With Why

So go out and spread your why. Don't let me down

This post has been in my head since I started INBOUND and it's taken almost a month to write.

Steven Male 21/05/2015

How to Win Customers and Influence Referrals

This is the story of how I managed to increase the open and engagement rate of my Mailchimp list by 227%, leading to two customers, five referrals and a ton of actionable advice so I could provide even more value, all within 48 hours.

By the end...

Steven Male 05/05/2015

New Zealands First Business Of The Week

How Coffee And A Midnight Chat With A Stranger Helped Me Find New Zealand's First Business Of The Week