I distinctly remember the point in my life where I realised just how much I had taken my mother's cooking for granted. It was the 3rd week of my second year of university (after having the luxury of being in a catered hall in my first year), it dawned on me that for the rest of my life, I was going to have to think about what I was having for dinner every night, plan out my weeks and do my own grocery shopping.
How can you train a new doctor, straight out of med school, how to carry out a high-pressure surgery without the risk that comes with letting them loose on someone's aunty Nancy? How can you train an engineer, fresh on the job, how to operate heavy machinery for building megastructures or how to carry out processes on an oil rig without directly placing them in the situation and hoping they don't cock it up. A lot of these hazardous, high-pressure situations can't be accurately simulated and the only way employees can accurately learn is through trial and error, putting themselves and others at risk. New Zealand has over 6000 work related injuries every year - generally due to poor or insufficient training. I had the opportunity to have a chat to Henry Lane, managing director of Corvecto, the company providing the solution - virtual reality training.
If you are a New Zealander, sports fan or not, chances are you’ve got a few laughs out of slipping “Boomfa” or “Me oh my I have enjoyed that yes boy” into an Instagram caption or general sentence. While personally not the biggest of sports fans, I do enjoy hearing the occasional Scotty ‘Sumo’ Stevenson spiel on Radio Hauraki or observing the latest Justin Marshall comment being parroted by impressionable young New Zealander’s everywhere. The key takeaway here is that while Scotty and Justin provide quality commentary, sometimes we just want to hear someone that isn’t a stereotypical white, 50-year-old male sports commentator who’s come out of a 30-year cricket career.
Artificial Intelligence. Words that are becoming increasingly common to hear, yet 10 years ago, was a virtually unknown concept. It is something I frequently read about in the news and Facebook articles in conjunction with people like Elon Musk and Bill Gates, yet I'm guilty of having no real understanding of it. So what is this vague and mysterious "Artificial Intelligence"?
When you hear of investing the majority of us just envisage Leonardo DiCaprio screaming his way around an office with a bunch of raucous ex-jocks swearing at potential clients down phones and raking in millions per day. In reality, investment is a much more calm and controlled reality but its still a foreign world to almost everyone in New Zealand who hasn’t been brought up with an extensive financial background. The founders of Sharesies, Brooke, Leighton and Sonya, were clever enough to see a huge gap in the market, and with their shared financial expertise and overall business knowledge they created the incredible platform we are discussing today. Sharesies is already developing a huge following and they have filled a niche that really promotes innovation, education and dedication.
When you think of conservation most people envisage bearded dudes in Swandri's and ruthless ladies rocking gumboots, trekking through the wilderness and living off beef jerky. The reality is this image has become outdated yet it hasn't stopped it from sticking with the culture and damaged people's perception of the good these people are really doing. With everything else in the world shifting to the social scene, it was about time conservation did the same and the incredible team at Squawk Squad have done that with a twist, they're giving the results to the palm of your hand. Its amazing to think that we could order a taxi with a click but not make an effort to save our native birds, but now its possible and it is poised to take off (no pun intended). We just had to have a chat with these incredible bird philanthropists and discuss their mission, motives and tips and tricks for the trade.
So go out and spread your why. Don't let me down
This post has been in my head since I started INBOUND and it's taken almost a month to write.
This is the story of how I managed to increase the open and engagement rate of my Mailchimp list by 227%, leading to two customers, five referrals and a ton of actionable advice so I could provide even more value, all within 48 hours.
By the end of this post my goal is to teach you the single biggest step you can make to improve your customer engagement which will lead to more happy customers and consequently more sales.