Inbound Marketing Blog | Inbound

3 Reasons Why You Need An SEO Specialist Today

Written by Steven Male | Jun 26, 2017 2:56:31 AM

If you work in technology you know how common people throw around the word "seo specialist." While a lot of people know what it is, some of the newcomers to the digital realm are completely unaware.

By the end of this article, you'll not only know what an SEO specialist is, but you'll also learn why if you don't have one already, you need to get one as soon as possible.

This will ensure that you're able to maximize the efficiency of your website, but also, you'll get more eyeballs on your website than ever before.


What's An SEO Specialist?

An SEO specialist is basically a master of keywords.

These are people that know how to find the most eye-catching keywords that will make internet search algorithms go haywire, in a good way, of course. Here's how it works.

With major search engines, Google, for example, this a website that finds all of its search queries through keywords found by spiders. "Spiders" is the colloquial term that refers the hundreds and thousands and millions of little entities that find and discover keywords based on the Google algorithm, which itself is highly classified.

So essentially what happens is that when you enter a search query, Google's spiders find every article in the world that features your keyword. However, it isolates websites with the majority of a given keyword.

So if one website features a greater density of a given keyword that you're looking for, this is going to be a website that will pop up on the front of your internet search history.

This is very important for a lot of website masters because if they can figure out how to take advantage of the SEO algorithms, they'll be able to get their website in front of a lot of people that would be customers or interested parties.

Using all of what you just read, an SEO specialist will take just about any website you want, and they'll construct it in such a way that it will pop up ahead of competitors, which can be very crucial to getting an edge in the business.

Rather than technical gurus, SEO specialists are actually savvy, efficient writers that know how to create keyword density in such a way that doesn't sound robotic and contrived, but at its core, ensures there is enough usage of a specific keyword to make the most of it.


What Are The Search Engine Benefits?

In the long-term, profit is going to be the most essential and important benefit of using an SEO specialist. Too many SEO specialists put an emphasis on stuffing as many keywords as they can into an article, and in actuality, it's more important to get realistic-sounding articles.

A lot of users can immediately tell when an article reads poorly and features hollow keywords, but they will stick around and read the ones that do a better job of concealing and inserting keywords in a strategic fashion.

Aside from making more money in the long-term, your website will appear higher on search results more than any competitors. While this does indirectly lead to profit, directly, it just gets people thinking about your website rather than competing ones.

It's very important that when you do find an SEO specialist, you need to emphasize your goals. if you don't care and just want dummy articles (often known as keyword farms) to draw more clicks, they can most certainly do that, but if you really want success, it's important to make use of the articles that seem organic and not forced as well.


Where to Find SEO specialists

When it comes to finding a reliable SEO specialist, it's very important to find one that knows what they're doing.

Too many novice writers exist in the marketplace, and before you invest in one, you need to ensure that the person whom you're investing in is experienced in not only SEO protocols, but you want to verify that they know how to write in an organic manner as well.

Regardless of how much you invest in SEO writing, the most important aspect is ensuring that it's something you can afford and will ultimately benefit your business, first and foremost.

So ready to radically change your business?

Download the 2017 SEO CHEAT SHEET right now and save yourself thousands on your own search engine opimitsation.


Can't wait? Click here to get in touch with us and see how we can radically change your business forever.


Related SEO Articles You Will Enjoy: