In today's media-dominated environment, just about everyone is trying to do whatever they can to garner a profit. This is especially true in the internet realm where SEO dominates virtually everything related to search engines. So should we keep up with SEO news?
Since search engines are driven by page views and advertisement revenue, it's fundamentally important to know how one works with the other, allowing you to make the most out of your investments. SEO news, while familiar to some, may be a word that is totally foreign to most lay people. Rather than being outside of the loop, here are a few reasons why SEO news is so critical to making a profit in today's media environment, especially on the internet.
Staying Ahead of the Game
SEO news is primarily valuable, because like all kinds of news, it allows you access to privileged information that would otherwise be glossed over and ignored by the common person. If you can predict trends, regardless of the industry, you can ensure a profit. For example, if you're someone that is on top of stock news, you'll be able to make the most sound investments, resulting in major profits.
When it comes to SEO, if you can predict what trends are going to be popular, you can literally build your web pages around the trends themselves, thus resulting in more pageviews. One of the most important ways of staying ahead of everyone else, commonly known as staying ahead of the game, involves studying Google Trends. Google Trends is a web page that tracks how many people use a given word on the internet. If you type in a given phrase, it will tell you how many people use it, and it will indicate if there are any specific spikes in popularity or dips as well.
This is very valuable because if you can see a trend people are talking about, then you can go in and improve to to the point where your web page or digital content interface will have the right level of keyword density. Aside from Google Trends, there are other ways to stay on top of SEO news.
Having Qualified Intelligence Personnel
In the military, having good intelligence personnel is vital to success. If you know what your oppoenent is going to do before he or she does it, it gives you a tactical advantage. The same can be said for people in the SEO news business. If you run a web page or a blog, you'll need someone on your team that is in touch with the internet crowd. Being ignorant of these individuals can mean certain doom for a business because understanding predicting what people are going to do is integral to predicting trends.
Remember, when it comes to trends, they are created by people, and when you see search results on a site like Google Trends, it's literally the byproduct of real human curiousity. People search for things they don't know about, or they search for things that are relevant to their lives. If you can find these things out before the trends become incredibly inflated and popular, then you can profit from ads or keywords before other websites catch up.
Aside from having qualified people on your team that can stay on top of these things, it's important to know the nature of trends and the internet.
The Ebb and Flow of Terms
When it comes to the internet, things don't last very long anymore. What was trendy and cool one day can become old and boring the next, so it's important to remember that internet browsers (the individuals, not the programs) are fickle beasts. When you consider using SEO news to see what they care about, you'll often find that these individuals aren't as knowledgable or aware of what they're talking about as you have initially thought.
While this doesn't necessarily make them bad people, you'll have to know that committing to a specific search term may be the wrong idea. Rather than committing to something, be open to the ebb and flow. Just like the ocean, there are going to be times where one wave really grows, and sometimes, there are waves that dissipate as quickly as they formed.
Overall, this is why it's critical have a good understanding of SEO news.