Inbound Marketing Blog | Inbound

SEO Consultants, What Do You Need To Look For Before Hiring One

Written by Steven Male | Nov 1, 2016 4:12:02 AM

If you're in interested in hiring an SEO consultant, it's important to know what to look for before choosing. An SEO consultant will provide you with guidance and advice which is related to implementing or improving search engine optimisation at your website. This kind of pro should have years of experience in the business, case studies, and some form of partnership with Google.

Consultants are expected to have higher-than-average experience levels and to be bona fide experts in their field. They should also have strong business reputations. In other words, other customers should rate them highly and praise them via online feedback. Lastly, a consultant should be affordable, although what an adviser charges will be based on experience. SEO experts who do have experience and positive reputations will be able to charge more for what they provide. Nonetheless, they will usually keep their rates competitive, as they do want to win business.


What Does An SEO Consultant Do?

SEO consultants see the big picture when it comes to search engine optimisation. They help their clients by coming up with strategic solutions for effective SEO campaigns. They specialise in tactical and analytical tasks, as well as long-term strategies. They help clients to achieve stronger Google rankings by devising strategies for the future and ensuring that the right tactics are used, and the right analytical tools are in place.

SEO consultants understand the details, and they are also visionaries. They give entrepreneurs blueprints for SEO success, and their services are often of very high quality. Some experts are known for delivering plans for success in specific areas, such as sales lead delivery, small business SEO or local SEO. All have a range of skills, but some excel in particular areas.

Look for an SEO consultant who specialises in what you care about most. You'll find that SEO consultant companies provide exceptional customer service, as long as they are highly-rated. It's possible to check them out by looking up online feedback and BBB ratings.


Compare a Few Consultants Before You Hire

It's important to shop around before hiring. To be on the safe side, compare at least three companies before you decide who to work with. This may include gathering quotes for the services that you need. There may be price lists at some SEO consultant websites. However, some SEO consultants prefer to provide quotes.

It's possible to pay consultants to take care of everything SEO-related on a regular basis, rather than just getting advice. Some full-service consultants who do provide ongoing support embrace a four-step process, which includes a website audit, a personalised strategy, professional implementation and analytical tools/reports. This type of system ensures that everything is taken care of. It covers all of the bases. However, you'll need to pay monthly for this kind of support. It's an investment in your business but may cost a bit.

Experiences, services, prices and reviews should be your primary considerations before you move forward and hire a consultant. Some operate remotely, and others enjoy helping clients face-to-face in their local communities. You should be able to access quality services whether you choose a remote service or one that is local. SEO happens online, and a good consultant will be able to take care of things from a distance and keep you in the loop via chat or email, or phone. If you prefer to know your SEO expert personality, choosing someone who lives in your community may be preferable.

Find the Right SEO Consultant Today

Now that you know what to look for from an SEO consultant, you'll be ready to move forward and hire a great consultant. If you aren't sure what level of service is right for your website, a consultant will be able to provide guidance. The more experience a consultant has, the more knowledge he or she will be able to bring to your own SEO strategy. So, why not find an SEO consultant with experience today?

Plot twist! We can help. Reach out to us today. We provide all potential clients a free strategy session and can help you understand what budget you'll be looking at for the results you're after.