4 Telltale Signs Your Business Needs Marketing Automation

3 min read
Aug 31, 2021 12:00:00 AM
Marketing automation can be defined as any process a software platform provides that uses intelligence on your prospects and customers to effectively market through your online channels, while automating repetitive tasks. You could spend hours segmenting a list of people who clicked a CTA on your website, upload the list and manually send out the email to each individual. Or you could automate that process so everyone who clicks that CTA is triggered to automatically receive an email instead. If you’re sitting there wondering if your business needs to automate its marketing, these are the four telltale signs.

You Need Your Marketing to Be More Efficient

Marketing is all about timing, especially in this day and age of ‘customer 360’. You want to make sure that you’re with the customer at every point in their buying journey and keep them engaged with your brand.  

A follow up email to someone who has enquired on your site. Product updates to potentially interested customers. These are all examples of that. 

Think of the state of your current marketing strategy. Are there gaps in the engagement with your target market? Is your strategy lacking tactics like the examples above? The window of time in which a potential customer makes a decision to buy from you can be short. Marketing automations can help sway customers at the most crucial points in their customer journey.  

You (and Your Team) Are Stretched

If good marketing is all about efficiency, then operating with a small team can hamper success in this area. You know the right actions to take to be engaging with customers, but you simply don’t have the time. Sending off that welcome email series or that after-purchase feedback survey are valuable actions which underpin your business growth, but if you’re too busy servicing other parts of your business, it can be hard to find the time to do them, especially if that process is manual. 

Marketing automations can help alleviate the heavy lifting that comes with managing your marketing. Less time for you doing tedious tasks like sending emails, and more time doing the fun stuff that adds value, like thinking about how to grow the business. Which brings us to our next point…

You Want to Scale Up

If your business is in a growth stage, or about to enter one, that means more people interacting with it. What happens as you attract more leads and customers, all of which take more time to nurture and retain relationships with? You want to be confident that your marketing remains as engaging to each potential customer even as your business grows.

The last thing you want is for things to slip just because you can’t meet the increased volume. Marketing automations can help you manage the increasing demand which comes with growing your customer base and keeping them engaged with your brand at the same time.  

You Want to Streamline the Tools You’re Using

This one is similar to the point above about finding ways to be more efficient. Chances are your business is using a range of different tech platforms or apps to reach and engage with customers. In fact, research shows that in 2021, businesses were using 110 different SaaS products on average

While these technologies are great tools to support your workloads, having functions spread across different platforms can be confusing when it comes time to use them for your marketing outreach.  

Developing marketing automations, supported by platform integrations, can help address this. For example, you can set up triggers from one platform into another, like an automated email campaign sent from your CRM, based on customer actions fed through from your ecommerce app.  

That’s the power of marketing automation and it will free you up to spend more time driving value for your business rather than spending it on dull, repetitive tasks. Interested to find out ways your business can benefit from marketing automation? Talk to us, we’re the experts.