If you're in Auckland then this means search engine optimisation is a different ballgame. SEO Auckland is much more competitive than anywhere else in New Zealand and you'll find a lot of the terms that fellow Kiwis are searching end with either 'NZ' or 'Auckland'.
So you're looking to do your own search engine optimisation? Awesome! You're definitely a Kiwi, I feel like we always need to give it a DIY go - infact that's exactly what I did before I started my career in SEO (search engine optimisation).
If you're starting from scratch, or if you're an established business but you don't know what the ROI of your marketing activities are, the first thing you must do is set up the proper foundations online.