If you're in Auckland then this means search engine optimisation is a different ballgame. SEO Auckland is much more competitive than anywhere else in New Zealand and you'll find a lot of the terms that fellow Kiwis are searching end with either 'NZ' or 'Auckland'.
So you're looking to do your own search engine optimisation? Awesome! You're definitely a Kiwi, I feel like we always need to give it a DIY go - infact that's exactly what I did before I started my career in SEO (search engine optimisation).
If you're starting from scratch, or if you're an established business but you don't know what the ROI of your marketing activities are, the first thing you must do is set up the proper foundations online.
This week's blog features step 2 of the "Ranking Higher on Google" series.
This 4 step process is actually super simple. All you need is a bit of time to sit down and committ to a really productive session. Friday afternoon, maybe?
This Christmas I've created a simple 4-step cheat sheet you can use right now to ensure you've taken the fundamental steps needed to establish your online presence and rank higher on Google.
I made this after figuring out that most small business owners in Auckland (and New Zealand) have a gap somewhere within this list.
In this post I'll cover Step 1: The Google Page. Over the next couple of weeks the additional Steps in the series will be released.
In a few weeks time, we'll have the whole piece ready as a downloadable takeaway for you to keep and share with others!
Your face. Hope that interrupted your search! In this post, I’m going to show you exactly how I doubled my competence and influence online in 5 minutes. More importantly, you’re going to learn how to do the same.
An important part of improving your personal presence and increasing your visibility is to put your best foot forward. You do it in person with interviews, so why don’t most people do it online?
So what exactly do I mean by your face? Well, a profile picture is the first thing people see when they find you. Whether on Tinder, LinkedIn, Facebook or your blog, people want to see the person behind it all. And the biggest mistake that you have made so far is that you probably picked your own profile picture.
At the heart of every business is this term called 'marketing'.
The downside is that most people don't understand what marketing really does, or how if truly utilized can skyrocket a competition. But before we get into what marketing is, it's important to start off defining what it isn't.