Inbound Marketing Blog | Inbound

Rank Higher on Google:  Step 2, Keyword Research!

Written by Ben Male | Jan 16, 2017 12:07:50 AM

This week's blog features step 2 of the "Ranking Higher on Google" series. 

This 4 step process is actually super simple.  All you need is a bit of time to sit down and committ to a really productive session. Friday afternoon, maybe? 

Step 2 is all about Keyword Research. 

Contrary to popular opinion, actually knowing what people search for is incredibly valuable! I say this as a joke because it's a huge blindside for most small business owners. Can you answer this question? 

"What are your 5-10 most valuable Keywords?" 

If you  immediately started to list your product names, you're a little off! 

Quality Keyword Research is invaluable. If you operate at all in the online space, you need to understand exactly what people are searching for and how competitive those terms are.

Businesses waste thousands using targeting tactics that aren’t backed by specific keyword research. Instead of reaching the people that are actively looking for their products, they’ve just blanketed out generic Ads.

It’s like posting a billboard: it costs loads for such a large audience reach, but you can’t be specific about who you want to target.


Once a clear keyword focus is established, the rest is cake.

The easiest way to get started is to jump on Google’s Keyword Planner. If you haven’t made a free Adwords account, you’ll need to. Once there, you can type in any word or group of words you think people search for. That’s what a Keyword is, and Google will spit out multiple variations of that keyword you searched for, alongside related terms.

With a little hit and miss, you’ll be away! For an in-depth guide, check out this link.

Pro Tip: Where is the attention?

Be in the places where the attention is, not where you feel comfortable talking about what you do. You need to find what’s most valuable, and talk about that.

In total, this may take you an hour or two, depending on how much you’d like to experiment. That time is going to translate to a comprehensive targeting and content strategy after a little more work.  

I can’t express enough how important Keyword Research is. It’s going to save you time, money and stress, while bringing in more visibility and leads, all because you took a couple hours to figure out what people actually want to find!