Inbound Marketing Blog | Inbound

Should you invest time and money in email marketing services?

Written by Steven Male | Jul 6, 2017 6:00:00 AM


We may live in the middle of the most competitive business environment that’s ever existed, but smart and savvy business owners and marketers today also have the advantage of utilizing more marketing tools and leverage than ever before, too.


Email marketing, for example, is one of the most impressive tools that any entrepreneur can take advantage of – but only if leveraged correctly.


After all, having the ability to communicate instantly with ALL of your prospects, past clients and customers at once – regardless of where they may be on the planet at that particular point in time – for next to nothing is not a power that you will ever want to take for granted.


To learn a little bit more about everything that email marketing services have to offer and why you need to take advantage of them ASAP, let’s dive right in!


Email marketing is laser targeted


Shotgun style marketing has never been very effective without a near bottomless marketing budget, which is exactly why only the largest companies on the planet have ever attempted to make a successful go at things with this kind of approach.


Smaller businesses and savvy marketers know that they have to be as laser targeted with their marketing as humanly possible. They have to really figure out who they need to market to and who they need to ignore, they need to craft laser targeted messages to do exactly that, and they have to make sure that each of their offers is tailored to that segment of the market as well.


Email marketing services let you do that and more!


Email marketing has a sky high ROI


As we highlighted above, it’s possible to market with email to hundreds, thousands, hundred thousand, and even millions of people with just one click of a button – and because it’s all done digitally it isn’t going to cost you an arm and a leg to do so, either.


On top of that, everyone pretty much has in email inbox, pays close attention to messages that land in this email inbox, and when you craft your messages and your headlines correctly you won’t have to worry about ending up in the trash bin the way you might with more traditional marketing (especially direct mail marketing).


Email marketing is effortlessly measured and tracked


Because it is conducted 100% digitally, email marketing also allows you to effortlessly track and measure every single aspect of the campaigns that you run.


Digital marketing in specific is going to give you a lot of opportunity to test and experiment with your marketing campaigns in ways that you simply wouldn’t have ever been able to before. The cost is going to be negligible to play around with different offers, different headlines, and different marketing concepts and you’ll get almost instant feedback about the market and their response to your offers in a way that just isn’t possible with traditional opportunities.


The best email marketing services have built-in tracking and measuring tools and analytics that you’ll be able to utilize going forward. You’d be crazy not to make the most of these solutions!


Email marketing operates at lightning speed


Sending out an email to Tokyo from New York City is going to take the same amount of time as sending an email down the street.


Digital marketing and email marketing services in particular are lightning fast, which gives you not only the opportunity to reach your market whenever something newsworthy happened or when you want your promotion to reach them, but also gives you the opportunity to reach global customers and see how they respond to your marketing the same way that you would with local customers.


Closing thoughts


At the end of the day, there are plenty of different reasons to choose to forward with email marketing services and hopefully we have been able to shine a little bit of extra light on the subject for you going forward.


As a smart and savvy business owner or market today you just can’t afford to leave any leverage whatsoever on the table. We live in the middle of the most competitive business environment that’s ever existed, and your competition is going to do anything and everything they can to steal as much business from you as they are able to.


Tools like email marketing services are going to provide you with a powerful weapon to fight back against the competition but it’s also going to give you a chance to market and advertise to your customers and your prospects in a way that they are familiar and comfortable with.


The more familiar you can make your marketing and advertising, and the deeper you can make the relationship between you and your customers, the more successful you are going to be in business today.

Also, consider looking at the overarching marketing strategy from the point of view of this brilliant methodology named Inbound. Download the checklist today.

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