Inbound Marketing Blog | Inbound

Google SEO: Google's Top Tools For Helping You Rank

Written by Steven Male | Nov 16, 2016 2:35:49 AM

Everyone is concerned about SEO these days. Webmasters, web developers, site managers, content writers, bloggers, copywriters. Everyone who is involved in any way with the online world has come across the notion of Search Engine Optimization, or SEO for short. This has given rise to an entire industry focused on moving web pages higher and higher in search results.

This new industry has also developed a wide array of tools to help SEO agencies optimise websites in the best way possible. We've mentioned a few SEO Tools before such as Yoast SEO.

With all of these tools to help sites do better on a Google search, there is one place that people often overlook, Google. The company that is most famous for its search engine also provides many tools that businesses can use to boost their SEO.

Moreover, the vast majority of these tools are free and have a huge amount of plugins from third parties. Here are some of the best ways you can take advantage of Google SEO. 


Google Analytics

Google Analytics is usually the first step that people take when trying to boost their traffic. Unfortunately once webmasters move on to a new tool they frequently forget about Google Analytics. There are huge advantages you can create once you are familiar with the new world of data that Google Analytics provides. Google Analytics does not just tell you how many visitors come to your site but also can provide a tonne more insight. It features a demographics function which tells you about the age and gender breakdown of your visitors. It has flow maps that tell you how people go about navigating your site. You are also able to see which pages on your domain are most popular, what the sources of your traffic are, track ad campaign success, and also compare any metric along another metric to get demographically significant and powerful information to help you move your domain up the ranks and gain traffic and authority.


Google Trends

Google trends is another free tool from Google that can help a webmaster dramatically boost their traffic and SEO. Google Trends track different searches and provides feedback on what kind of volume different searches get. This is an essential tool for those who require being topically relevant to get traffic, such as news blogs, or for those who are in trend heavy industries like fashion and design. By following how different searches on certain keywords are being conducted, Google Trends gives you the power to make sure that your next post is talking about the hot issue of the day.


Google Adwords

Google Adwords is Google's marketing service. In addition to providing you with the ability to have ads for your site appear on different searches, it also provides assistance with keyword planning, keyword tracking, and other valuable metrics. It syncs with Google Analytics and expands the power of that program as well. Additionally, Google Adwords tracks different goals and metrics in a campaign and can use this information to provide you with insights on why your page is not ranking as high as you would like it and can point the way to enabling your page to rank higher.


Google Search Console

Google Search Console is the catch-all for the different back-end SEO elements that every site has. It can identify issues that are hurting the ability of crawlers to run through the site, help with indexing and site structure, point out broken links and missing 301 redirects, and more. Even better, just like the other tools listed in this article, it's completely free.

As you can see, there is a host of free SEO tools available from the very same company who's search engine everyone is most concerned about.

It is rather surprising that more people do not take advantage of the different SEO tools offered by Google. Third party applications are awesome and provide tremendous value to their users, but that does not mean that it is impossible to achieve SEO stardom without spending your hard earned cash.

So next time you think about software for helping with optimisation, make sure you implement Google's tools first!