An SEO Audit is a great way to figure quickly out the health of your website. Audit's vary in quality and accuracy to it's really important that you don't just try any ol' tool!
One of the most important thing to keep in mind is how much trust you feel from the website. If the website looks like it was created in 1995, chances are it probably was! It's also likely that the audit tool was built pre-2000 as well so make sure you avoid this if possible.
The reason you need to stay away from outdated tools is because SEO is an ever changing industry. Often Google releases big changes that change how Search Engine Optimisation is conducted, and this is why you find SEO companies charge quite a bit - it's not a stagnant industry! That's why quality SEO agencies are so important!
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
The change, which will take about a week to complete, is so significant that the date it happens is being referred to by a variety of names. People were calling it mobilegeddon, mobilepocalyse, mopocalypse or mobocalypse.
One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using Google's Mobile-Friendly Test tool. More about the algorithm, including ways to improve the mobile-friendliness of your pages is below. We actually wrote more in-depth about this Mobile Friendly Update.
“Hummingbird” is the name of the new search platform that Google is using as of September 2013. The name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.
Luckily, here at INBOUND SEO we provide a completely up to date audit tool that we custom made to help you succeed more online. This tool will completely analyse your website and also spy on your competitors! At the end of the audit, we provide a step by step guide on actions you can take to improve your score today.
So make sure you take advantage of this tool and get testing today!
Going through all of this, we also personally quickly found out so many factors that we could improve on that increased our rank on Google and not only saved us $17.825 in lost momentum, but also made us much more.
Good luck with your results!