Inbound Marketing Blog | Inbound

Ecommerce SEO - How To Rank Your Products At Lightspeed

Written by Steven Male | Jul 8, 2017 3:00:00 AM

Proper search engine optimization (SEO) is a considerable competitive advantage in the world of the e-commerce today, so much so that you’d have to be at least a little bit crazy not to spend a big portion of your marketing and advertising budget on boosting your SEO results for each of your individual products.


At the same time, as anyone that has spent any amount of time handling search engine optimization or running in e-commerce business understands, there’s nothing lightning fast about traditional SEO. Unfortunately, this is very much the “low road” to success – and in as competitive and cutthroat a business segment as e-commerce that can kill your business before it even has a chance to get up off the ground floor.


Thankfully though, when you arm yourself with some of the tips and tricks we include below, you’re going to be able to dramatically improve the success of your e-commerce SEO AND the speed of the results that you are able to see. Utilize these strategies and tactics and you’ll be able to supercharge your results in a way that may not have been possible otherwise.


Let’s dive right in!


Research, research, and then research some more


It is going to be absolutely impossible for you to enjoy any significant results with e-commerce SEO until you research as much about your keywords, as much about your competition, and as much about your market as you possibly can – and then you’ll want to research some more!


You have to understand your market more than anything else, as your market is going to inform the kinds of search engine keywords you’ll want to optimize for and the conversion rate that you see on your search engine optimization efforts. You have to know what they are looking for, the terms they are using to find the objects of their search, and the kinds of headlines and offers that are going to pull them deeper into your marketing funnel.


It’s also important for you to understand exactly what your competition is doing from and e-commerce SEO standpoint as well. Without knowing what your competitors are doing right and what your competitors are doing wrong you may run the risk of duplicating their successes or failures and never really differentiating yourself from the rest of the pack or setting yourself apart from your competition.


There are plenty of tools available to help you better understand search engine optimization research, market research, and competitor research. Make the most of all the to boost your odds of success across the board.


Audit your own search engine optimization efforts


The odds are pretty good that you already have some e-commerce SEO in effect right now, and the odds are also pretty good that regardless of how successful that search engine optimization may be you’d like it to be much more effective going forward!


This is why you’ll want to audit your SEO efforts, really paying attention to your on page and off page efforts to better understand exactly what is working and what isn’t working, giving you a better idea of how to change and modify your e-commerce SEO approach to improve your conversions and boost your sales and profits across the board.


On page search engine optimization for e-commerce products is incredibly important, maybe more important for e-commerce search engine optimization than any other form of SEO. You’ll need to make sure that your product descriptions are accurate and loaded with your keywords, but you also need to make sure that you create your product descriptions for humans as well as search engine robots. Don’t cripple your ability to sell just to grab a handful of more prospects that cannot be converted.


Improve the speed and structure of your website elements


All of the major search engines today are going to pay close attention to the speed in which your website loads as well as the structure of the platform itself.


Sites that are intelligently built, smartly, designed, and optimized for speed are going to rank much higher than those that are just kind of cobbled together. It’s always a good idea to use a legitimate CMS to help you create the backbone of your site, but you’ll also want to optimize your product photos and videos, improve your hierarchy of pages and links, and to give as much of a streamline structure to your site as you are able to.


At the end of the day, there are a number of things you’ll want to take care of when it comes to e-commerce SEO, and we’ve shined a light on some of the most important elements. By the time you’re done making these improvements you’ll find that your site – and your products – rank much higher, but the work of proper e-commerce SEO never ends!


Continue testing, continue improving, and continue looking for new ways to bring in more customers!

Remember the Inbound Methodology to ensure that your SEO efforts pay off in the end. Get the checklist to get started. Click below

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