Inbound Marketing Blog | Inbound

Content Planning - How to Rank Higher on Google: Step 3!

Written by Ben Male | Jan 16, 2017 12:15:13 AM

Welcome to step 3 in how to rank higher online!

This week the focus is content. 

Your goal: to create a content plan and begin blogging 1x a week. 

Quality and consistent content is one the biggest factors to ranking higher online over time.  

Content comes from a whole range of mediums:

  • Weekly Blogs
  • E-books
  • Videos
  • Vlogs
  • Checklists, Whitepapers, Reports, EDM’s, etc, the list goes on!

So long as your content is highly targeted and focuses on one keyword at a time, you’ll be away. And by away, I mean away from untargeted, inefficient campaigns, and towards a scalable and measurable strategy.

Pro Tip: Start blogging, once a week! It’s valuable in every industry. You don’t need to talk about recent news: discuss your most simple concepts in layman’s terms. Have each post linking to a keyword topic, and week by week, month by month, you’ll be building yourself a knowledge empire.

Stuck for ideas or topics, or daunted by the prospect of writing 52 blogs a year? Check out this guide on how to grow a blog list from understanding the core ways you solve your audience’s problem.

To do:

  1. Make sure your keyword research is complete.
  2. Read through the guide above.
  3. Create a content schedule.
  4. Start blogging!

It’s literally as easy as that.

Be in the right place, at the right time, with the right content. Help people solve their problems and answers their questions.