Welcome to step 3 in how to rank higher online!
This week the focus is content.
Your goal: to create a content plan and begin blogging 1x a week.
Quality and consistent content is one the biggest factors to ranking higher online over time.
Content comes from a whole range of mediums:
- Weekly Blogs
- Checklists, Whitepapers, Reports, EDM’s, etc, the list goes on!
So long as your content is highly targeted and focuses on one keyword at a time, you’ll be away. And by away, I mean away from untargeted, inefficient campaigns, and towards a scalable and measurable strategy.
Pro Tip: Start blogging, once a week! It’s valuable in every industry. You don’t need to talk about recent news: discuss your most simple concepts in layman’s terms. Have each post linking to a keyword topic, and week by week, month by month, you’ll be building yourself a knowledge empire.
Stuck for ideas or topics, or daunted by the prospect of writing 52 blogs a year? Check out this guide on how to grow a blog list from understanding the core ways you solve your audience’s problem.
- Make sure your keyword research is complete.
- Read through the guide above.
- Create a content schedule.
- Start blogging!
It’s literally as easy as that.
Be in the right place, at the right time, with the right content. Help people solve their problems and answers their questions.