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The Best Resources To Help Grow Kiwi Businesses

Steven Male

Steven Male
Steven Male is the director of INBOUND. With over 8 years of experience in inbound marketing and SEO, he has decided to focus the majority of his time helping New Zealand become more awesome. Oh, he also really likes mochas, helping companies realise their full potential, and writing about himself in third person.
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Recent Posts

Start With Why

Posted by Steven Male on Jun 1, 2016 5:13:00 AM

So go out and spread your why. Don't let me down

This post has been in my head since I started INBOUND and it's taken almost a month to write.

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Say No To Cheap SEO

Posted by Steven Male on May 19, 2016 5:42:00 AM

Looking through some recent search engine results, we saw there are a decent amount of people out there looking for cheap SEO or some variation of it thereof.

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Sustainability - What does IT mean?

Posted by Steven Male on Nov 19, 2015 10:43:35 AM

Sustainability is fast becoming one of the most important topics in the world. Sustainability in New Zealand, especially environmental sustainability, is becoming a huge issue.

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Sustainability in New Zealand

Posted by Steven Male on Nov 2, 2015 3:25:05 PM

Most business owners want to reduce their energy use and lower their carbon footprint, but many worry about the costs involved. Some common worries include “Will I have to replace my vehicle fleet?”, or “Will my operational capacity be affected?” You might be surprised to find that becoming more environmentally sustainable is more cost-effective and less resource-intensive than you first thought.

The New Zealand government has made things easier for small businesses by providing a variety of resources across multiple agencies to help you become sustainable. These range from quick tips to reduce your energy costs and overheads, to receiving financial support to make significant changes in your business.

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SEO Outsourcing: Reasons why you shouldn't

Posted by Steven Male on Oct 27, 2015 12:34:29 PM

Here is another doom and gloom post following in the footsteps of the warning against cheap SEO.

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Googles New Logo: What Does It Mean?!

Posted by Steven Male on Sep 2, 2015 11:22:20 AM

For those of you who have the keen eye for detail, you might have noticed a little something different today...

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Why We're Turning Our Small Business Back Into a Startup

Posted by Steven Male on Aug 18, 2015 12:28:34 PM

After a year and a half of being a small business owner, I hit rock bottom. The journey I spent my life preparing for took a turn for the worst and left me desperately scrambling to keep the business, and myself, from going under.

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How to Win Customers and Influence Referrals

Posted by Steven Male on May 21, 2015 6:43:57 PM

This is the story of how I managed to increase the open and engagement rate of my Mailchimp list by 227%, leading to two customers, five referrals and a ton of actionable advice so I could provide even more value, all within 48 hours.

By the end of this post my goal is to teach you the single biggest step you can make to improve your customer engagement which will lead to more happy customers and consequently more sales.


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New Zealands First Business Of The Week

Posted by Steven Male on May 5, 2015 6:28:39 PM

How Coffee And A Midnight Chat With A Stranger Helped Me Find New Zealand's First Business Of The Week

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The Power of Local SEO for your Small Business

Posted by Steven Male on Apr 20, 2015 10:38:47 AM

We just made our first infographic! It shares the power of local SEO for small businesses and start ups and how you can quickly get on the front page with both limited time and resources.

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