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The Best Resources To Help Grow Kiwi Businesses

Steven Male

Steven Male
Steven Male is the director of INBOUND. With over 8 years of experience in inbound marketing and SEO, he has decided to focus the majority of his time helping New Zealand become more awesome. Oh, he also really likes mochas, helping companies realise their full potential, and writing about himself in third person.
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Recent Posts

How to increase online sales in 3 simple steps

Posted by Steven Male on Jan 16, 2017 2:00:29 PM

If you're starting from scratch, or if you're an established business but you don't know what the ROI of your marketing activities are, the first thing you must do is set up the proper foundations online.

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How to improve your personal online presence

Posted by Steven Male on Dec 22, 2016 1:32:47 PM

Your face. Hope that interrupted your search! In this post, I’m going to show you exactly how I doubled my competence and influence online in 5 minutes. More importantly, you’re going to learn how to do the same.

An important part of improving your personal presence and increasing your visibility is to put your best foot forward. You do it in person with interviews, so why don’t most people do it online?

So what exactly do I mean by your face? Well, a profile picture is the first thing people see when they find you. Whether on Tinder, LinkedIn, Facebook or your blog, people want to see the person behind it all. And the biggest mistake that you have made so far is that you probably picked your own profile picture.

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What Is Marketing?

Posted by Steven Male on Dec 22, 2016 1:04:39 PM

At the heart of every business is this term called 'marketing'.

The downside is that most people don't understand what marketing really does, or how if truly utilized can skyrocket a competition. But before we get into what marketing is, it's important to start off defining what it isn't.

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What's a Search Engine?

Posted by Steven Male on Dec 1, 2016 3:34:55 PM
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Google SEO: Google's Top Tools For Helping You Rank

Posted by Steven Male on Nov 16, 2016 3:35:49 PM

Everyone is concerned about SEO these days. Webmasters, web developers, site managers, content writers, bloggers, copywriters. Everyone who is involved in any way with the online world has come across the notion of Search Engine Optimization, or SEO for short. This has given rise to an entire industry focused on moving web pages higher and higher in search results.

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The Benefits of Yoast SEO

Posted by Steven Male on Nov 9, 2016 11:27:19 AM

The advent of the internet has provided some new ways for people to communicate. Yet the amount of information grew far beyond what a single person could keep track. What resulted was the rise of search engines. With the increase of search engines, people needed to figure out how they could ensure their content is accessible. The result of these efforts is the growing field of Search Engine Optimisation or SEO.

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SEO Consultants, What Do You Need To Look For Before Hiring One

Posted by Steven Male on Nov 1, 2016 5:12:02 PM

If you're in interested in hiring an SEO consultant, it's important to know what to look for before choosing. An SEO consultant will provide you with guidance and advice which is related to implementing or improving search engine optimisation at your website. This kind of pro should have years of experience in the business, case studies, and some form of partnership with Google.

Consultants are expected to have higher-than-average experience levels and to be bona fide experts in their field. They should also have strong business reputations. In other words, other customers should rate them highly and praise them via online feedback. Lastly, a consultant should be affordable, although what an adviser charges will be based on experience. SEO experts who do have experience and positive reputations will be able to charge more for what they provide. Nonetheless, they will usually keep their rates competitive, as they do want to win business.

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Best SEO Tools for Kiwi Companies

Posted by Steven Male on Oct 26, 2016 6:01:03 PM

SEO is a word that is thrown around a lot online these days. SEO, or search engine optimisation, is the process of setting up your site to make it as easy as possible for users and search engines to understand what your site is about and to appropriately categorise it, direct users to it, and list it properly in search results.

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Saving Kiwi's Money on Electricity, One Household at a Time

Posted by Steven Male on Aug 31, 2016 11:36:53 AM

An Interview with Steve O'Connor, Co-Founder of Flick Electric

Written by Brigitte Hicks
May, 2016


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SEO Audit - A Tool That Saved Us $17,825

Posted by Steven Male on Aug 25, 2016 1:13:18 PM

An SEO Audit is a great way to figure quickly out the health of your website. Audit's vary in quality and accuracy to it's really important that you don't just try any ol' tool!

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