If you're starting from scratch, or if you're an established business but you don't know what the ROI of your marketing activities are, the first thing you must do is set up the proper foundations online.
Your face. Hope that interrupted your search! In this post, I’m going to show you exactly how I doubled my competence and influence online in 5 minutes. More importantly, you’re going to learn how to do the same.
An important part of improving your personal presence and increasing your visibility is to put your best foot forward. You do it in person with interviews, so why don’t most people do it online?
So what exactly do I mean by your face? Well, a profile picture is the first thing people see when they find you. Whether on Tinder, LinkedIn, Facebook or your blog, people want to see the person behind it all. And the biggest mistake that you have made so far is that you probably picked your own profile picture.
At the heart of every business is this term called 'marketing'.
The downside is that most people don't understand what marketing really does, or how if truly utilized can skyrocket a competition. But before we get into what marketing is, it's important to start off defining what it isn't.
Everyone is concerned about SEO these days. Webmasters, web developers, site managers, content writers, bloggers, copywriters. Everyone who is involved in any way with the online world has come across the notion of Search Engine Optimization, or SEO for short. This has given rise to an entire industry focused on moving web pages higher and higher in search results.
The advent of the internet has provided some new ways for people to communicate. Yet the amount of information grew far beyond what a single person could keep track. What resulted was the rise of search engines. With the increase of search engines, people needed to figure out how they could ensure their content is accessible. The result of these efforts is the growing field of Search Engine Optimisation or SEO.
If you're in interested in hiring an SEO consultant, it's important to know what to look for before choosing. An SEO consultant will provide you with guidance and advice which is related to implementing or improving search engine optimisation at your website. This kind of pro should have years of experience in the business, case studies, and some form of partnership with Google.
Consultants are expected to have higher-than-average experience levels and to be bona fide experts in their field. They should also have strong business reputations. In other words, other customers should rate them highly and praise them via online feedback. Lastly, a consultant should be affordable, although what an adviser charges will be based on experience. SEO experts who do have experience and positive reputations will be able to charge more for what they provide. Nonetheless, they will usually keep their rates competitive, as they do want to win business.
SEO is a word that is thrown around a lot online these days. SEO, or search engine optimisation, is the process of setting up your site to make it as easy as possible for users and search engines to understand what your site is about and to appropriately categorise it, direct users to it, and list it properly in search results.