Authentically is an Instagram platform that helps companies and influencers organically grow their audiences and engagements at an incredible rate.
The team at Authentically wanted to dramatically upscale their operation while still ensuring their customers that account security and authenticity was their number one focus.
Have a read below on how we grew their subscriber count stupidly fast!
TLDR: they had the goods, we had the techincal smarts, and now they have a booming business that's doing far too well!
Authentically was a fresh-faced brand new business with a relatively new offering. They had two main problems;
To make sure that Authentically was incredibly visible
To ensure that once potential customers were aware of Authentically's service, they knew Authentically had a clear point of differentiation from any other Instagram growth platform.
This point of differentiation was an emphasis on relationship and trust building. Our goal was to ensure Authentically's
One area of Ecommerce we believed could be heavily utilized for Authentically was email, and particularly, automation. While email is considered a dead marketing method to many, we saw it differently (along with the team at Hubspot) and believed with the right tools, timing, segmentation, personalization and placement, it could be a brilliant way to engage a quickly growing contact base to increase conversions, develop a relationship with the contact base and upsell many existing customers.
We initially decided on implementing three email recipes based on three different observations in the checkout/onboarding process. People who signed up were given a 7 day free trial, meaning there was a period of time where delight and nurture was still required after initial conversion. The three recipes we launched all served a purpose and all delivered incredible results, even in their first 2 months of action. The results are below each recipe title.
The Onboarding Process was a crucial element that would really focus on helping users find the easiest possible route to their end goal. In many scenarios, the level of detail required could lead to multiple touch points that could frustrate potential customers and was causing a high churn rate. One of these even involved the customer having to manually respond to an email with answers, completely outside of the sign up process, which was where a lot of customers were being lost.
Our biggest targets with our onboarding process was to reduce our Churn Rate, Increase the legitimacy and trust in the brand, reduce the time for onboarding and overall increase the user experience with Authentically from the get go.
We built out a detailed yet simple process that incorporated all the necessary elements right into a one-and-done onboarding process, bringing together all the touchpoints and making the onboarding process a simple, quick and painless procedure: an instant reflection on the brand and it's abilities.
'We are massively pleased with these results to say the least. In under two months turning an idea into a profitable start-up is no easy task but working closely with the Authentically team and helping enable their vision has been rewarding beyond measure. We are keen to see where the next 10 months takes us in this journey; to help build two new platforms for Authentically, to help enable their sales and support team and most important of all, to help them deliver the most value to their customers'.
Steven Male, CEO of Inbound