It's important to us that our customers know exactly what results we are delivering to them and how we can improve our marketing decisions. We provide customised reports monthly that detail client performance results and compare them directly to your goals and annual KPI's.
While a lot of businesses already use Google Analytics to monitor their website traffic - the question becomes whether they are getting maximum utilisation out of this powerful source of insight. We aim to give our clients a fundamental basis of knowledge right from implementation. We also modify and calibrate existing accounts that aren't being maximised to monitor the priority metrics of your business.
The starting point of a successful digital marketing strategy is knowing who your potential customers are and how you can reach them. At Inbound we help our customers implement frameworks for conducting effective market research to provide insights for informed decision making.
Conversion Rate Optimisation (CRO) is one of the most effective ways any company can boost their overall revenue quickly. We use Growth Driven Design and user testing to develop and find the quickest ways your website can become an industry leader in performance.
The best way to identify what your customers really want and need is to go directly to the source - customers themselves. Inbound utilises marketing software that allows us to track exactly how leads are interacting with your website alongside direct interactions with customers to identify how they feel about your product and how to consistently improve.
We like to ensure that our customers don't just have access to data, but that they are also able to extract actionable information from the data. In the monthly customised reports we provide to our clients, we identify the patterns and trends needed to optimise your business strategy.